Waste carton, refined into the bottle it once held.
Pulponova pulps recovered cartons and paper waste into molded fiber packaging — bottles, cans, and rigid containers — built to replace plastic and aluminum at the point of production, not after it.
One material, moving in a circle — not a line.
Every stage feeds the next, and the line itself feeds back into stage one. Off-cuts, rejects, and end-of-life containers re-enter as feedstock.
Feedstock intake
Waste aggregators, MRFs, and corporate carton waste feed the line under supply contracts, not spot-market buying.
Pulping & cleaning
De-inking and fiber grading turn mixed waste into a consistent, moldable pulp stock.
Molding
Pressure- and thermoforming shape the pulp into bottle, can, and container geometry.
Barrier coating
A food-safe lining makes the fiber shell liquid-tight — the hardest and most IP-defensible step in the process.
Brand fulfillment
Finished containers ship to beverage and FMCG partners for filling and distribution.
Recovery
End-of-life containers and production off-cuts re-enter the pulping stage as feedstock.
How the material becomes a margin.
Revenue is layered — product sales sit alongside feedstock and licensing income, so the model isn't dependent on unit sales alone.
Who buys
- Beverage companies piloting sustainable packaging lines
- FMCG brands in cosmetics, food, household goods
- Municipal & private waste management partners
- Government and institutional buyers under sustainability mandates
How it earns
- Unit sales of finished packaging to bottlers & brands
- Tipping fees from waste aggregators supplying feedstock
- Process & IP licensing to regional manufacturers
- Bulk recycled pulp sales to other converters
What it does
- Waste sourcing & collection logistics
- Pulping, cleaning, refining
- Molding & barrier coating
- QC and food-safety certification
What it needs
- Pulping & molding machinery
- Reliable waste sourcing network
- Food-safe barrier coating technology
- Certifications & process engineers
AI sits on top of every stage in the loop.
Not a bolt-on feature — a control layer that improves yield, consistency, and sourcing at each point in the process.
| Loop Stage | What AI Does | Effect |
|---|---|---|
| Collect | Computer vision sorts incoming cartons by grade and contamination level in real time. | ↓ manual sorting cost |
| Refine | ML models tune pulping parameters — moisture, pressure, temperature — for consistent stock quality. | ↑ pulp consistency |
| Form | Predictive maintenance on molding equipment flags wear before it causes a jam or defect run. | ↓ downtime |
| Seal | AI-assisted materials modeling accelerates barrier-coating and fiber-blend R&D cycles. | ↓ R&D time |
| Supply | Forecasting models match feedstock availability against brand demand for production planning. | ↑ planning accuracy |
| Return | Vision-based inspection catches defective units before shipping and traces defects back to input batches. | ↓ waste, ↑ yield |
Bring your packaging line into the loop.
For brands piloting sustainable packaging, and waste partners with consistent carton supply — Pulponova is building the plant that turns one into the other.